Sonja Roozenboom

Sonja Roozenboom is a seasoned professional in trade marketing with over two decades of experience in the industry. Currently serving as a Senior Trade Marketer at The Category & Trade Company since January 2023, Sonja previously held the position of Category Development Manager at Vrumona from September 2017 to December 2022. Prior to that role, Sonja worked as a Category Manager at The Kraft Heinz Company between September 2007 and August 2017 and began a career at FrieslandCampina as an Account Assistant from August 2001 to September 2007. Sonja holds a Bachelor's degree in Economisch Linguistisch from HAN University of Applied Sciences and has furthered education with courses at the University of Montpellier and the NIMA, Nederlands Instituut voor Marketing.