Chris Baccus

Paid Media Director at THE CHARLES GROUP

Chris Baccus, MBA is an Adjunct Instructor in Digital Marketing at UCLA Extension, where Chris teaches Advanced Digital and Social Media Marketing Strategies to executives and professionals. Chris has a vast experience in growth and performance marketing, serving as a Partner at Chameleon Collective, Paid Media Director at THE CHARLES GROUP, and Vice President of Performance Digital Marketing at Unibail-Rodamco-Westfield. Previously, Chris held positions at Caruso, Golin, AT&T, Wunderman, and Pfizer, where Chris demonstrated expertise in digital strategy, social media activations, and online collaboration. Chris holds an MBA from the University of Michigan and a BA in English from Hillsdale College.

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