THE CHARLES GROUP
Chris Baccus, MBA is an Adjunct Instructor in Digital Marketing at UCLA Extension, where Chris teaches Advanced Digital and Social Media Marketing Strategies to executives and professionals. Chris has a vast experience in growth and performance marketing, serving as a Partner at Chameleon Collective, Paid Media Director at THE CHARLES GROUP, and Vice President of Performance Digital Marketing at Unibail-Rodamco-Westfield. Previously, Chris held positions at Caruso, Golin, AT&T, Wunderman, and Pfizer, where Chris demonstrated expertise in digital strategy, social media activations, and online collaboration. Chris holds an MBA from the University of Michigan and a BA in English from Hillsdale College.
THE CHARLES GROUP
Based in New York City, THE CHARLES was founded by Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, business strategy, finance and technology, they sought to create a digital-first agency that would do things differently. Born and raised in St. Kitts, Charles Alfred Sealay was Samantha and Aaron’s great- grandfather. He was a popular man who transcended the boundaries of race and class inequality to make a success for himself and his family. Naming the agency after him, the siblings hope to leave a legacy behind for years to come.