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Paul Wiefels

Managing Director at The Chasm Group

Paul Wiefels is a Managing Director and a founding partner. He provides counsel to companies and organizations in North America and Europe—from start-ups to the Fortune 500—on market development strategy and specializes in product marketing, positioning, and messaging. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins; Capstone International).

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Leadership Team

6 members

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  • Managing Director

    Current role

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