Brett Woelfel

Brett Woelfel currently serves as the Digital Campaign and Marketing Analytics Lead at The Cigna Group since April 2023, following a tenure at Cigna where Brett held the titles of Sr. Manager for both B2C and B2B Marketing Analytics. At Cigna, responsibilities included leading Lead Nurturing Marketing Analytics engagements and optimizing B2B growth initiatives through advanced statistical techniques. Prior to Cigna, Brett was a Specialist Leader at Deloitte Consulting, managing multiple analytics teams focused on predictive modeling and data governance. Brett's earlier experience includes serving as Director of Digital Analytics at Capital One, where leadership encompassed creating data and analytics roadmaps, and overseeing a large team dedicated to enterprise analytics. Brett began the career as a Senior/Principal Analyst at AOL, managing business intelligence teams and overseeing marketing analysis efforts. Brett earned a Bachelor of Arts in Economics from the University of Virginia and an MBA in Marketing/Investments from the University of Miami.