The Cigna Group
Shannon Waldschmidt is a seasoned professional in content strategy and social media marketing, currently serving as the Head of Social Media Marketing and Content Strategy at The Cigna Group since April 2023. In this role, Shannon develops and executes social media strategies while collaborating with various departments to enhance the organization's reputation across multiple brands, including Cigna Healthcare. Previous experience includes directing global content strategy operations at Philips from August 2020 to April 2023, where Shannon established scalable content workflows and drove cost efficiencies. Shannon has held several positions in content strategy and marketing at organizations such as Thermo Fisher Scientific, Direct Energy Business, and WPXI-TV, demonstrating a strong background in digital campaigns, inbound marketing strategies, and team leadership. Shannon began a career in journalism and news production with prior roles at News 14 Carolina and TV2 News, supported by a Bachelor of Science degree in Journalism from Kent State University.
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The Cigna Group
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The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community. We relentlessly challenge ourselves to partner and innovate solutions for better health. The Cigna Group includes products and services marketed under Cigna Healthcare, Evernorth Health Services or its subsidiaries. The Cigna Group maintains sales capabilities in more than 30 countries and jurisdictions, and has more than 190 million customer relationships around the world.