Kerry Andrew

Kerry Andrew is an experienced CRM Product Manager currently leading CRM initiatives at The Citation Group since October 2025. Prior to this role, Kerry served as a Global Product Manager for Salesforce at NCC Group, where responsibilities included managing a comprehensive CRM strategy supporting over 1,000 users globally. Previous positions include CRM Product Manager at Awaze UK and CRM Manager at Peninsula UK, where Kerry directed multi-brand CRM strategies and led diverse cross-functional teams to implement Salesforce solutions across Europe. Additional experience spans roles at Virgin Media, Capita Customer Management, and O2, where Kerry demonstrated expertise in delivering impactful customer engagement solutions and managing large-scale transformations in various organizational contexts.