Nyla C. is an experienced professional in the field of experiential production, currently serving as the Head of Experiential at both Who What Wear and Marie Claire since October 2023, where responsibilities include establishing the department and spearheading concurrent events. With a freelance background as an Experiential Producer since January 2017, Nyla specializes in experiential strategy, project management, and live events production. Previous roles include Director of Experiential at Group Black, where Nyla led strategic event executions for major events like Cannes and SXSW, and Associate Director of Integrated Production at RAPP, focusing on content production for clients such as PayPal and American Family Insurance. Educational qualifications include a Bachelor of Science degree from Washington University in St. Louis, along with extensive experience across various notable agencies and brands in the industry.