Keith Crumpler

Keith Crumpler is an experienced professional specializing in data insights and analytics, currently serving as the Data Insights & Technology Team Leader at The Clorox Company since December 2023. Prior to this role, Keith held various positions at Sony Music Entertainment, where responsibilities included leading global strategic initiatives and analytics to enhance market share and revenue. At Music Choice, Keith advanced the organization's data infrastructure and reporting strategies. Additional experience includes roles at NASCAR, 1-800-FLOWERS.COM, and City Year, showcasing a strong background in digital analytics and performance evaluation. Keith holds a Bachelor of Arts in Psychology from the University of Rochester and an MBA in Business Analytics from Hofstra University.