Begonia Fafian

Begonia Fafian is a seasoned professional with extensive experience in marketing insights and brand management, currently serving as the Global Human Insight and Marketing Performance Vice President at The Coca-Cola Company since January 2012. Fafian has held various significant roles within Coca-Cola, including LATAM Human Insights Senior Director, Western Europe Knowledge and Insights Director, and Senior Brand Director for Aquarius in Western Europe. Prior to joining The Coca-Cola Company, Fafian worked at Coca-Cola Spain, managing consumer insights for both sparkling and still beverages, and also served as Marketing Manager. Early career experience includes positions at Colgate-Palmolive as Household Cleaning Senior Brand Manager and SC Johnson Europlant as Assistant Brand Manager. Fafian holds multiple degrees, including a PDD from IESE Business School, a Postgraduate Degree in Marketing Research from Luiss Guido Carli University, and dual degrees in Business Administration and Law from Universidad Pontificia Comillas.