Carla Peyton

Carla Peyton is a seasoned professional in brand licensing, currently serving as the Senior Director of Licensing at The Coca-Cola Company since February 2020. Previously, Carla held the position of Licensing Director for North America at BBC Worldwide, where oversight of licensed consumer products for both North and South America encompassed major properties like Top Gear and Doctor Who from June 2010 to January 2019. Prior experience includes directing a multimillion-dollar brand licensing program at Dr. Pepper Snapple Group and serving as Senior Vice President of Licensing at Equity Management Inc., a leading corporate trademark branding firm. Carla began her career at The Boyds Collection, where the establishment of the company's first formal licensing department marked a significant achievement. Carla holds a BA in Marketing from the University of Memphis.