Christopher Gantenbein

Christopher Gantenbein is a highly experienced digital marketing professional currently serving as the Global Senior Director of Digital Experience Capabilities at The Coca-Cola Company since January 2016. In this role, Christopher leads a team focused on product management and building digital capabilities across social media, influencer management, and QR code generation, utilizing automation and artificial intelligence to optimize processes. Previous positions include Digital Capability Manager and Digital Marketing Manager for the Southern & Eastern Africa Business Unit, where Christopher facilitated digital improvements across multiple markets. With a comprehensive background at NXT\ Digital Innovation, Reckitt Benckiser, Bidvest Bank, and L'Oreal, Christopher has demonstrated expertise in digital strategy, commercial management, and client service. Christopher holds a B.Comm (Honours) and a B.Comm in Marketing Management from the University of Johannesburg.