Diana Castillo Herrera

Diana Castillo Herrera is an experienced professional with a robust background in market insights and strategic planning, currently serving as the Market Insights Director for LATAM at The Coca-Cola Company. With a career spanning over a decade at The Coca-Cola Company, Diana has held significant roles focused on generating political, regulatory, and competitive analyses, guiding teams in policy implementation, and driving consumer interaction through digital transformation initiatives. Prior to The Coca-Cola Company, Diana gained experience at Givaudan, Nielsen, and Kantar Group, specializing in marketing intelligence, consumer understanding, and client services. Diana holds a Licentiate degree in Marketing and additional qualifications in humanities, effective presentations, and digital marketing.