Luiz Felipe Schmidt

Luiz Felipe Schmidt currently serves as the Director of Public Affairs, Communication and Sustainability at The Coca-Cola Company, a position held since September 2012, which includes leadership roles in Real Time Public Relations and corporate communications. Prior to this, Luiz Felipe Schmidt contributed to significant global events such as the Rio 2016 Olympic Games and the FIFA World Cup Brazil 2014 in various public relations capacities. Luiz Felipe Schmidt's earlier experience includes a role as Corporate Communications Manager for Michelin in South America and Communications Manager at Textual Comunicação, managing a portfolio of high-profile clients. Luiz Felipe Schmidt holds a Bachelor's degree in Journalism from Faculdade FACHA, completed in 2000.