Miguel Vidal Islas

Miguel Vidal Islas currently serves as Brand Manager for Sprite in the LATAM region at The Coca-Cola Company, a position held since August 2019. Previously, Miguel held roles including Frontline Marketing Manager for Mexico, where responsibilities included leading Powerade's evolution and executing marketing strategies for AdeS and Del Valle. Additionally, Miguel has experience as a Frontline Marketing Analyst, managing Powerade and Fuze Tea campaigns across Mexico. Earlier, Miguel interned in Hydration+ marketing and served as Presidente de Comités at Vértice Programa de Excelencia Anáhuac. As a Community Manager at REMAX SAVIC, Miguel contributed to digital marketing efforts. Miguel holds a Licenciatura in Civil Engineering from Universidad Anáhuac Mexico Norte, earned in 2021.