Nicky Pillay is the Head of Digital Integrated Marketing Experience at The Coca-Cola Company, where responsibilities include leading digital transformation initiatives across 54 African markets and implementing data-driven approaches to enhance consumer experiences. Previously, as Director of Digital Platforms, Nicky Pillay developed strategies to integrate digital experiences across the Coca-Cola portfolio, focusing on consumer engagement and CRM strategies to boost brand loyalty. Prior to joining Coca-Cola, Nicky Pillay served as Digital Marketing Manager at Deloitte, implementing digital marketing strategies to enhance brand presence. Nicky Pillay holds multiple marketing-related qualifications, including a Diploma in Digital Marketing from Stellenbosch Business School and a Digital Transformation Platform Strategies for Success degree from Emeritus.