Phil Cox serves as the General Manager of Canada at The Coca-Cola Company since July 2019, following a role as Region Vice President for the North East US. Prior to this position, Phil held multiple leadership roles within Coca-Cola, including Vice President of Digital Commerce and Customer Capability, as well as Vice President of Sales, where leadership was provided for the national retail sales team. Phil also directed the commercial strategy department for Coca-Cola's National retail business. Earlier experience includes various roles at Coca-Cola Enterprises, where Phil gained extensive expertise in sales and category management. Phil Cox holds a Bachelor of Commerce degree in Marketing from the University of Northern British Columbia.