Shayna Kuper

Shayna Kuper has extensive experience in brand management and marketing within the consumer goods and sports industries. Currently serving as the Senior Director of the Global Marketing Transformation Office at The Coca-Cola Company since May 2018, Shayna has successfully led multi-year strategies for the Minute Maid brand, resulting in significant growth amidst challenging supply conditions. Previous roles at Coca-Cola include Director and Senior Brand Manager, and notable achievements include overseeing the Powerade brand's innovative development and executing impactful marketing campaigns tied to major sporting events. Prior experience includes senior marketing roles with the Phoenix Suns and Wasserman Media Group, where Shayna developed marketing strategies and managed partnerships with high-profile athletes. Shayna holds an MBA in Brand Management and Marketing from Indiana University's Kelley School of Business, as well as a Bachelor's degree in Marketing from the University of Arizona.