Vessela Velinova-Slancheva

Vessela Velinova-Slancheva is a seasoned professional with extensive experience in digital marketing, e-commerce, and IT management, currently serving as a Product Owner for NextGen Promo Services at The Coca-Cola Company since July 2019. Prior roles include IT Marketing Team Lead and Consumer-Facing Properties Lead for EMEA. Vessela has a strong background in e-commerce management as the E-commerce Manager at Decathlon Bulgaria, where responsibilities included leading web marketing teams, executing platform migrations, and developing UI/UX strategies. Vessela's earlier experiences include roles in community management, technical recruiting, and an internship at The Case Foundation, complemented by a comprehensive educational background in international economic relations, digital design, and marketing from institutions such as New Bulgarian University and the American University.