The CocoCoast Company
Janelle Russell is a seasoned marketing professional with extensive experience in global marketing and strategic roles across various industries. Currently serving as the Global Marketing Director at The CocoCoast Company since June 2016, Janelle has previously held positions as KENO Executive at Tabcorp from January 2015 to 2016, and as Trade Marketing Systems, Assets and Activation Manager at BAT from June 2007 to March 2014. Earlier in their career, Janelle was a Group Sales Executive at Village Roadshow Theme Parks from February 2006 to May 2007.
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The CocoCoast Company
We believe we make, quite simply, the best coconut water in the world. And it all started in 2016 with a simple question: “What if coconut water could taste great? What if you could genuinely enjoy drinking coconut water?” Challenge accepted. And so it began… The creation of CocoCoast. CocoCoast was created because we saw a need to develop a product that delivered on both taste and nutrition, not one or the other. A lot of the coconut water on the market has a bunch of extra stuff like concentrate, milk, stabilisers, colouring and preservatives, to try and standardise this natural elixir that occurs in the wild. Every can of coconut water from CocoCoast is nothing but healthy, nourishing hydration using only 100% pure and natural coconut water sourced from hand picked young green coconuts. We don’t take ourselves too seriously, but we take great-tasting, healthy hydration very seriously. It’s our dream for everyone to make the transition from synthetic, artificially refined beverages to all-natural, sustainable, and nourishing hydration… without sacrificing the taste experience. Even our fruit range avoids sugar and chemicals, with just a dash of pure fruit juice added in. And what a range! In addition to our natural coconut water, we have coconut water with passionfruit, lychee, strawberry, yuzu, ginger, sparkling, sparkling with pear and sparkling with raspberry! Even our packaging is as natural as possible with 1.25l PET BPA Free Bottles, 500ml BPA Free cans and soon to be released BPA Free 325ml Slim Line can. Our company has the capability to manufacture and distribute both CocoCoast-branded and private-labelled product globally. And we mean GLOBALLY. CocoCoast is the worldwide Commander of Coconut Water, bringing delicious hydration to a parched populace across Australia, New Zealand, the United States and now Europe! We're serious about our nuts