Carrie Potter

Venture Partner at The Collectiv

Carrie Potter, CFP®, is a seasoned financial, business, and strategic advisor specializing in professional and retired athletes at Potter Advisors LLC since October 2006, where Carrie designs and implements comprehensive financial strategies. As a Sport Finance Expert and Lecturer at Rice University since March 2017, Carrie developed a course focused on financial principles within the sport industry. Carrie also serves as a Venture Partner at The Collectiv, effective October 2023, and previously held roles as Vice President and Marketing Manager at PMG Sports & Entertainment from 1999 to 2006. Educational credentials include an M.B.A. in Finance and a B.B.A. in Sport Management from The George Washington University School of Business.

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Houston, United States

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The Collectiv

A community-powered venture capital fund focused on early-stage sports tech companies and emerging leagues. Our strategic individual investors are athletes, executives, and advisors from the sports industry's top leagues, brands, agencies, and startups.