The Content Marketing Association
Philip Osei-Hwere FRSA is a seasoned marketing and business development professional with extensive experience leading initiatives in various organizations. Currently, Philip serves on the DE+I Panels for both The Content Marketing Association and BIMA, is an Executive Council Member of Newham Chamber Of Commerce, and acts as a Professional Mentor at the University of East London. As Co-Founder and Managing Director of Eagle London Agency, a Black-owned marketing communications firm, Philip has nearly two decades of experience supporting clients in over 32 countries with brand messaging and inclusive workforce development. Additionally, Philip has held significant roles in strategic consulting and organizational development through EMH Global Ghana Ltd, the Ghana Christian Council UK, and Freedom Centre International, underscoring a commitment to growth and innovation in business practices. Philip holds a BA (Hons) in Business Information Management and Finance from the University of Westminster.
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The Content Marketing Association
The Content Marketing Association (CMA) is a not for profit organization and industry body for the content marketing industry. The overarching aim of CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines. Formed in 1993, the CMA (formally the APA) members produce content for over 1,000 leading brands and organizations in the UK and internationally.