The Content Marketing Association
Selena Cameron is a seasoned professional in the communications and marketing sector, currently serving as the Global CEO of SJR since 2016, where responsibilities have included leading the company through significant changes and enhancing client value. In addition to this role, Selena holds the position of President for both EMEA and Canada. Since November 2023, Selena has also been a member of the Board of Advisors for the Content Marketing Association. Previous experience includes high-level roles at Hill+Knowlton Strategies and Hill & Knowlton, progressing from Vice President to Executive Vice President during a successful tenure. Educationally, Selena is pursuing the Oxford Artificial Intelligence Programme at Saïd Business School, University of Oxford, while holding a BA (Honours) in Languages from Huron University.
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The Content Marketing Association
The Content Marketing Association (CMA) is a not for profit organization and industry body for the content marketing industry. The overarching aim of CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines. Formed in 1993, the CMA (formally the APA) members produce content for over 1,000 leading brands and organizations in the UK and internationally.