Ronnie De La Cruz

Ronnie brings broad experience and deep knowledge of the fresh produce supply and distribution channel throughout the retail and foodservice market segments. Having worked 20+ years in the fresh produce industry, Ronnie is actively engaged in consulting, speaking and educational/training endeavors. His high-energy, highly interactive style imparts “real-world know-how” to his clients, audiences and trainees. He has worked with the full range of the fresh produce supply channel, from seed companies, to growers/shippers, to consumers.