The Craftory
If ever there was a tale of adversity overcome without the soothing hand of privilege, it’s Atkins’ story.
Born on the wrong side of the tracks in Harare, Atkins left Zimbabwe as a young man to become a janitor in Canada, where he put himself through school to study finance and accounting. Fast-forward one MFin later, and Atkins oversees the Craftory’s finances as group controller with self-effacing charm.
When he’s not counting beans, he eats them with committed relish, because he knows that his strictly plant-based diet will only serve as unfair advantage in his competitive marathon-running. Inspirational? You bet.
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The Craftory
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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.