The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

Venture Capital

The Craftory

The Craftory's headquarters in London, United Kingdom

Elio Leoni Sceti

John Paul Thurlow

Thiago Rodrigues

This department oversees organizational strategies and policies at the highest level.

Board Governance

This department focuses on developing and managing creative brand narratives and storytelling initiatives.

Creative Services

The Deal Crafting Team at The Craftory is responsible for identifying, evaluating, and securing investment opportunities in mission-driven, digitally-activated consumer goods brands. The team collaborates to craft tailored investment deals that align with The Craftory's commitment to improving societal and environmental outcomes.

Deal Crafting Team

This department oversees financial planning, analysis, and strategic initiatives to drive organizational growth.

Finance and Strategy

This department focuses on managing and growing investment portfolios, evaluating potential growth opportunities.

Investment Management

This department manages communication and relationships with investors to ensure transparency and confidence in the organization's financial performance.

The Craftory

Org chart

Teams

Board Governance

Creative Services

Deal Crafting Team

Finance and Strategy

Investment Management

Investor Relations

Offices

The Craftory

Org chart

Teams

Board Governance

Creative Services

Deal Crafting Team

Finance and Strategy

Investment Management

Investor Relations

Offices

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