The Craftory
The Denizens of Wolverhampton, home to Jak and his Jamaican immigrant forebears since the 1950s, are affectionately referred to as "Wolves", and so it was only apt that Jak should find his way to The Craftory.
Inspired at a critical age by a social mobility charity who saw his potential, his fire was lit, and he taught himself mathematics, physics and economics in order to get to university with the highest grades ever achieved by his school. From there he went on to acquire unique capability in data science, building machine learning tools to price risk in VC investments.
But Jak isn't all about numbers. True to his Midlands roots, he's a deft potter, and in his spare time he's often found chiselling wolf sculptures out of florentine marble, whiskers and all.
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The Craftory
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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.