JP Thurlow

I’m here to support founders and their CMOs. Think of me as your blended exec creative director + brand planning lead + touchstone, collaborator and ally.

My capability begins with category understanding, brand positioning, and consumer insight generation - continues with brand refinement, differentiation, and development of ownable equities - through to content creation, and omni channel marketing creative.

My professional work has been awarded at the highest levels internationally (Cannes Lions, One Club, D&AD). I’m a graduate of Goldsmiths College University of London and guest lecture at the School of Communication Arts. I also draw (I know, how old fashioned of me). I’ve exhibited my work multiple times, been published in Elle and Vogue, and featured in influential digital publications such as It’s Nice That and Refinery29 <ends brag here>.

At the Craftory I work in close coordination with my craft partner colleagues Jamie, Jonathan, and Simon to build positive, purposeful, and valuable CPG challenger brands.