The Craftory
As the daughter of immigrants who fled repression in Vietnam, Laura grew up knowing what it means to be different, and fighting against the odds to win. It also taught her empathy, and she's volunteered since the age of 12, working for charities helping immigrants find their feet in new worlds.
Today, she does the same at the Craftory, using her jiu-jitsu analytical skills to help our challenger brands topple their big business foes. Just don't challenge her at Vietnamese Karaoke. She takes no prisoners there.
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The Craftory
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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.