The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

Venture Capital

The Craftory

The Craftory's headquarters in London, United Kingdom

This department focuses on developing and managing creative brand narratives and storytelling initiatives.

Creative Services

The Deal Crafting Team at The Craftory is responsible for identifying, evaluating, and securing investment opportunities in mission-driven, digitally-activated consumer goods brands. The team collaborates to craft tailored investment deals that align with The Craftory's commitment to improving societal and environmental outcomes.

Deal Crafting Team

This department focuses on enhancing digital platforms and amplifying innovative solutions.

Digital Innovation

This department focuses on managing and growing investment portfolios, evaluating potential growth opportunities.

Investment Management

The Leadership Team at The Craftory is responsible for setting the strategic vision and guiding the direction of the firm, ensuring alignment with the mission to empower Challenger Brands. Comprising experienced co-founders, they oversee investment decisions, foster partnerships, and drive initiatives that enhance the impact of mission-driven consumer goods brands on society and the environment.

People (2)

Jobs (0)

Other teams

Deal Crafting Team

Digital Innovation

Investment Management

Leadership Team