The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

Venture Capital

The Craftory

Elio Leoni Sceti

John Paul Thurlow

Thiago Rodrigues

Simon David Miller

Santiago Cardenas

Olivia Cramer

Laura Tran

JP Thurlow

Jonathan Miller

Jon Lunetta

Jamie Swango

Atkins Dondo

Jak Lewis

Ernesto Schmitt

The Deal Crafting Team at The Craftory is responsible for identifying, evaluating, and securing investment opportunities in mission-driven, digitally-activated consumer goods brands. The team collaborates to craft tailored investment deals that align with The Craftory's commitment to improving societal and environmental outcomes.

Deal Crafting Team

Leadership Team

Deal Crafting Team

About

Team members

Other teams at The Craftory

Leadership Team