Sarah Beatty

Sarah “Danni” Beatty earned a B.A. from the University of Alabama with a major in Advertising and Consumer Specialization and earned an almost-perfect 3.97 GPA. Following two internships, one of which was with the West Alabama Chamber of Commerce, Sarah transitioned into the role of Market Research Manager & Analyst with EthniFacts, a firm near Dallas, TX. In early 2022, Sarah joined the team at The Crossroads Group and quickly immersed herself in a lead role for a wide array of important client projects, managing all aspects of the data collection, analysis, and reporting process as well as the client relationships.