The Crunches is a premium Indian D2C brand dedicated to redefining the standards of Phool Makhana (Fox Nuts) through uncompromising quality, innovation, and authenticity. From raw, graded makhana sourced directly from trusted growers to expertly roasted and flavored variants, The Crunches delivers excellence across every product category.

Headquartered in India, The Crunches operates with a clear vision to make makhana a modern, healthy snacking choice for every household while preserving its traditional purity. With a robust sourcing network, advanced processing infrastructure, and a commitment to transparency, the company ensures consistency in both taste and nutritional integrity.

The brand’s growing presence across leading online marketplaces and quick-commerce platforms including Amazon, Blinkit, and Zepto - reflects its rapidly expanding customer base and trusted market reputation.

Driven by innovation and guided by a customer-first philosophy, The Crunches continues to strengthen its position as one of India’s most promising emerging food brands — combining heritage, health, and modern taste in every pack.

The Crunches

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