Bora Laci

Bora Laci is a board member at The DEC Network and was previously an assistant director of programs and director of studies at SMU Tower Center. Bora has also worked as an advertising analyst at M/C/C. Bora's responsibilities have included client communication, trafficking, and implementation using third party ad serving. Bora has also provided insight into developing digital media plans for the client that maximize budget and align with the client’s digital marketing objectives. Monthly responsibilities have included in-depth performance reports, monitoring and optimizing campaigns to maximize media buys. Bora has also implemented digital media plans into a Google third-party ad server in order to effectively track, analyze, and optimize results generated from client-branded custom email blasts, e-newsletters, banner-retargeting programs, and more.

Bora Laci has a Master of Business Administration from Southern Methodist University - Cox School of Business, and a Bachelor of Arts from Southern Methodist University. Bora is certified in Evaluating Business Investment Decisions, Power BI Top Skills, and PowerPoint Essential Training (Office 365) from LinkedIn, and in Mental Health First Aid from Mental Health First Aid Maryland. Bora is also certified in Social Media Marketing from HubSpot and in Google Ads Display from Google.