The DRG (The Dieringer Research Group)
Melissa Naatz-Busch is a marketing expert with extensive experience in strategy development and execution across various sectors, including healthcare and financial services. Currently serving as the Senior Director of Marketing Strategy & Growth at The DRG since June 2017, Melissa has led initiatives in Account-Based Marketing, SEO, and content strategy while overseeing product development. Previous roles include Manager of Marketing & Strategic Engagement at Common Ground Healthcare Cooperative, where Melissa focused on differentiating health insurance products and managed advertising efforts. Melissa began their career in marketing roles at Interra Health, Olympus Group, and Wimmer Photography, developing a strong foundation in market visibility and competitive analysis. Melissa holds a Master of Science in Marketing from the University of Wisconsin-Milwaukee and a Bachelor of Arts from Carroll University.
This person is not in any teams
The DRG (The Dieringer Research Group)
We are marketing research consultants ready to help you make clear, confident decisions about your customers, brand, and employees. We help organizations shift to a mindset that puts what we call Adaptive Resilience at the center of everything - because resilience is no longer just about bouncing back. It’s about adapting and focusing forward – being ready to seize opportunities in times of disruption so you can emerge on the other side better than before. While our work is centered around quality research, our consultative partnerships are built on so much more than the data. Yes, data is a gold mine. And we know how to use it to find what’s truly valuable. But where we really help our clients achieve success is in revealing the dynamic stories that the data tells. This is the key to turning insights into action, and ensuring your next chapter is written even better than the last. To learn more, visit www.TheDRG.com.