Melissa Naatz-Busch

Melissa Naatz-Busch is a marketing expert with extensive experience in strategy development and execution across various sectors, including healthcare and financial services. Currently serving as the Senior Director of Marketing Strategy & Growth at The DRG since June 2017, Melissa has led initiatives in Account-Based Marketing, SEO, and content strategy while overseeing product development. Previous roles include Manager of Marketing & Strategic Engagement at Common Ground Healthcare Cooperative, where Melissa focused on differentiating health insurance products and managed advertising efforts. Melissa began their career in marketing roles at Interra Health, Olympus Group, and Wimmer Photography, developing a strong foundation in market visibility and competitive analysis. Melissa holds a Master of Science in Marketing from the University of Wisconsin-Milwaukee and a Bachelor of Arts from Carroll University.