The DRG (The Dieringer Research Group)
Shelley Ahrens has extensive experience in the marketing research field, currently serving as Executive Vice President and Chief Customer Officer at The DRG since February 2000. Ahrens leads strategic planning, fosters a customer-centric culture, enhances both client and employee experiences, and champions new product development. Prior roles include Vice President of Research Services, where Ahrens managed multiple teams and contributed to strategic decision-making, as well as Senior Director of Analytical Consulting Services, where Ahrens provided thought leadership on marketing research and led an interdepartmental steering committee. Ahrens' career also features positions as Director of Project Management and Senior Research Analyst, showcasing a consistent focus on account management, project oversight, and mentorship. Ahrens began professional experience in circulation coordination at Kalmbach Publishing Co. and as an assistant buyer at Colder's Furniture and Appliances after earning a BBA in Marketing from the University of Wisconsin-Eau Claire in 1997.
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The DRG (The Dieringer Research Group)
We are marketing research consultants ready to help you make clear, confident decisions about your customers, brand, and employees. We help organizations shift to a mindset that puts what we call Adaptive Resilience at the center of everything - because resilience is no longer just about bouncing back. It’s about adapting and focusing forward – being ready to seize opportunities in times of disruption so you can emerge on the other side better than before. While our work is centered around quality research, our consultative partnerships are built on so much more than the data. Yes, data is a gold mine. And we know how to use it to find what’s truly valuable. But where we really help our clients achieve success is in revealing the dynamic stories that the data tells. This is the key to turning insights into action, and ensuring your next chapter is written even better than the last. To learn more, visit www.TheDRG.com.