Alison Perkins

Alison Perkins is a seasoned business and communications leader with over 25 years of experience across large corporations, small enterprises, and startups. Alison founded and directs Whiteshell Consulting, providing strategic communications expertise. Key former roles include Global Head of R&D Communications at AstraZeneca, Chief Marketing Officer at ZephyrTel, and Director of Privacy and Social Media Strategy at Microsoft UK. Additional experience encompasses positions at Siebel Systems, Internet Incubator, Oracle, and Bull Information Systems. Alison also serves as a Collective Consultant for The Difference Collective and as a Senior Consultant for The PR Network, engaging in diverse communications projects and strategies across various sectors.