The digiDirect Group brings together consumer electronics retailer, digiDirect, online bookstore, Booktopia and other businesses in health, assets and property, hospitality and lifestyle under one umbrella, all owned by founder and CEO, Shant Kradjian.

The Group also supports The digiDirect Foundation, which drives the company’s philanthropic contributions, partnering with charities and causes which are close to the heart of the Group’s business units and its people.

The digiDirect Group
https://digidirectgroup.com.au

digiDirect
https://digidirectgroup.com.au

Booktopia
https://www.booktopia.com.au

Mwave
https://www.mwave.com.au

James Bennett
https://bennett.com.au

Charity

Health & Wellness

Publishing

Retail

The digiDirect Group

Shant Kradjian

Peter Townsend

Sachi Wickramage

Georgina Calopedos

Sina Clayton

Salvatore Urbano

This department is responsible for developing and executing strategies to enhance brand visibility, engage customers, and manage communication across various channels.

Marketing and Communications

This department focuses on managing and analyzing customer interactions and data throughout the customer lifecycle to improve relationships and drive sales growth.

Customer Relationship Management

This department oversees financial management and technological advancements to enhance organizational efficiency.

Finance and Technology

This department focuses on managing employee relations, recruitment, and organizational culture.

Human Resources

This department manages operational strategies and oversees human resources functions to support the organization's workforce.

The digiDirect Group

Org chart

Teams

Marketing and Communications

Customer Relationship Management

Finance and Technology

Human Resources

Operations and HR

Offices