The Duckhorn Portfolio
Joseph Amaral, MBA has a diverse range of work experience, primarily in the trade marketing and marketing fields. Most recently, they served as the Trade Marketing Director at The Duckhorn Portfolio, where they developed and managed strategic national trade programs and collaborated with the Sales Leadership Team to achieve sales goals. Prior to that, they held the role of Senior Trade Marketing Manager at the same company.
Before joining The Duckhorn Portfolio, Joseph worked at Boisset Collection as a Trade Marketing Manager, where they created and delivered trade programs, presentations, and communication assets for key markets and accounts. Joseph also managed the portfolio of exclusive/private label brands and analyzed program performance.
Joseph's earlier experience includes roles such as Marketing Coordinator and Trade Marketing Coordinator at Boisset Collection, where they provided support to marketing and sales departments in program execution and collateral development. Joseph also worked as a Marketing/Administrative Assistant at Amaral & Associates Realty, focusing on marketing activities.
In addition to their marketing experience, Joseph has also worked in brand development and marketing campaigns. Joseph participated in the AT&T Campus Brand Challenge, where they strengthened AT&T's brand value proposition among college students and managed social media outlets to promote the campaign.
Joseph's earlier roles include positions at Premium Spirits Group, LLC, GoodThreads, Buenos Suerte Meat Co., and American Eagle Outfitters, where they gained experience in operations, business development, and brand management.
Joseph Amaral, MBA has a diverse education history. Joseph obtained a Master of Business Administration (M.B.A.) degree in Marketing from California State University-Northridge in 2013. Prior to that, they earned a bachelor's degree in Agribusiness and Dairy Science with a focus on Marketing and Management from California Polytechnic State University-San Luis Obispo in 2010. Joseph completed their high school education at Central Catholic High School and obtained a high school diploma in 2005. Additionally, they hold certifications in various fields, including Google Analytics, Level II Wine and Spirits Certification, and Social Media Marketing.