Joseph Amaral

Trade Marketing Director at The Duckhorn Portfolio

Joseph Amaral, MBA has a diverse range of work experience, primarily in the trade marketing and marketing fields. Most recently, they served as the Trade Marketing Director at The Duckhorn Portfolio, where they developed and managed strategic national trade programs and collaborated with the Sales Leadership Team to achieve sales goals. Prior to that, they held the role of Senior Trade Marketing Manager at the same company.

Before joining The Duckhorn Portfolio, Joseph worked at Boisset Collection as a Trade Marketing Manager, where they created and delivered trade programs, presentations, and communication assets for key markets and accounts. Joseph also managed the portfolio of exclusive/private label brands and analyzed program performance.

Joseph's earlier experience includes roles such as Marketing Coordinator and Trade Marketing Coordinator at Boisset Collection, where they provided support to marketing and sales departments in program execution and collateral development. Joseph also worked as a Marketing/Administrative Assistant at Amaral & Associates Realty, focusing on marketing activities.

In addition to their marketing experience, Joseph has also worked in brand development and marketing campaigns. Joseph participated in the AT&T Campus Brand Challenge, where they strengthened AT&T's brand value proposition among college students and managed social media outlets to promote the campaign.

Joseph's earlier roles include positions at Premium Spirits Group, LLC, GoodThreads, Buenos Suerte Meat Co., and American Eagle Outfitters, where they gained experience in operations, business development, and brand management.

Joseph Amaral, MBA has a diverse education history. Joseph obtained a Master of Business Administration (M.B.A.) degree in Marketing from California State University-Northridge in 2013. Prior to that, they earned a bachelor's degree in Agribusiness and Dairy Science with a focus on Marketing and Management from California Polytechnic State University-San Luis Obispo in 2010. Joseph completed their high school education at Central Catholic High School and obtained a high school diploma in 2005. Additionally, they hold certifications in various fields, including Google Analytics, Level II Wine and Spirits Certification, and Social Media Marketing.

Location

Napa, United States

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The Duckhorn Portfolio

By following this page you represent that you are over the age of 21. © The Duckhorn Portfolio, St. Helena, CA. Please enjoy our wines responsibly. The Duckhorn Portfolio has set the standard for American fine wine for four decades. The acclaimed Duckhorn Portfolio includes Duckhorn Vineyards, Paraduxx, Goldeneye, Migration, Decoy, Canvasback, Calera and Kosta Browne, each with its own dedicated winemaker. With more than 800 acres of renowned estate vineyards, along with grapes from the finest growers, each winery has a canvas of lots from which to blend its wines. Focused on optimal grape selection, innovative winemaking techniques and a premium barrel-aging program, The Duckhorn Portfolio is founded on a pioneering spirit and unwavering commitment to quality. The only American wine portfolio in this century with two Wine Spectator “Wine of the Year” winners in its portfolio, The Duckhorn Portfolio wines are available throughout the United States, on five continents, and in over 50 countries.


Employees

201-500

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