Isabella Zell Friberg

Isabella Zell Friberg currently serves as Head of Business Control for both BA Biopak and Commercial NorthEast West at Duni Group since January 2022. Previously, Isabella held various roles at H&M from August 2012 to January 2022, including Regional Head of E-commerce Merchandising for South Europe and Head of E-commerce Sales & Operations for Russia and South Europe. Early career experiences include roles as a Master Thesis intern at Sony Ericsson, Financial Accountant at the Board of Directors of Technology Management, and Insurance Adjuster at Trygg-Hansa. Isabella also gained experience as a Financial Assistant at SEB and completed a summer internship at H&M. Educational qualifications include a degree from Lund University and further studies at HKUST Business School.