Ali McBride

Ali McBride (Dyer) is a seasoned marketing professional with extensive experience in brand and product management. Currently serving as the Director of Brand & Content at The Earthling Co. since September 2025, Ali previously held the role of Brand + Creative Lead at Pet Honesty from February 2021 to August 2025, overseeing brand strategy, creative initiatives, PR, and influencer partnerships. Notably, Ali led the award-winning Cat Portfolio to success and received the Pet Business 2022 Industry Recognition Award in Cat Healthcare & Supplements. With a background in innovation, consumer insights, and strategic marketing, Ali also brings valuable experience from various marketing internships and roles in program management, including work with the International Foundation for Electoral Systems. Ali holds a Bachelor of Arts in Economics and Environmental Studies with Honors from Dartmouth College and an MBA in Marketing and Brand Management from Texas McCombs School of Business.