Imogen McCourt

Head Of B2b Sales Transformation And Enablement at The Economist

Imogen McCourt is an accomplished professional with extensive experience in sales transformation and enablement. Currently, Imogen serves as the Head of B2B Sales Transformation and Enablement at The Economist and is the Founder and Head of Commercial Transformation and Revenue Enablement Practise at Rising Tide. Imogen is also a founding member and Chapter President of the Sales Enablement Society in the UK. Previous roles include Global Head of Sales Operations Enablement and Training at Argus Media and Senior Director at Forrester Research, where Imogen drove significant growth and strategic change. With a background in consulting and a strong focus on commercial effectiveness, Imogen is dedicated to advancing sales practices through knowledge sharing and best practices. Imogen holds a BA Hons in Archaeology from UCL.

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