James Power

James Power is an experienced marketing and technology professional with a strong background in CRM and email marketing. Currently serving as MarTech Engineering Manager at The Economist since July 2020, James leads a team focused on creating and re-implementing Salesforce Marketing Cloud practices as part of a digital transformation initiative. Previously, James held the position of Senior CRM Manager at Rated People, overseeing SMS, push, email, and direct marketing strategies aligned with commercial targets. Other notable roles include CRM Marketing Manager at INFINOX CAPITAL, Email Automation Manager at Boden, and Email Marketing Manager at Wauwaa. James began a career in marketing with a position as a Marketing Intern at Cointrader UK and has diverse experience in merchandising and event management. James holds a degree in English Literature from Bath Spa University.