Danielle Totty

Danielle Totty is a Senior Merchandiser at The Entertainer, where Danielle has been leading the transformation of the UK merchandising function since September 2018. With a focus on best practices in processes, systems, and staff development, Danielle manages planning, allocations, and replenishment for both store and online levels with a team of four Assistant Merchandisers. Prior to The Entertainer, Danielle worked at Mothercare PLC from September 2011 to August 2018, progressing from Merchandise Assistant to Junior Merchandiser, gaining expertise in product range planning and the Oracle system. Danielle’s career began at Tesco Stores Ltd, serving as a General Assistant from September 2006 to August 2011. Danielle holds a degree in Property Marketing Design and Development from the University of Portsmouth.