The Evenflo
Caroline Machen is a seasoned marketing executive with extensive experience in brand strategy and digital marketing across various industries. Currently serving as Chief Marketing Officer at Evenflo Company, Inc. since April 2024, Caroline previously held the position of Vice President, Global Brand Marketing at Reebok from 2017 to 2024, where oversight included global marketing for a $1.5 billion retail brand. Prior roles include Senior Director positions at Reebok and Ralph Lauren, where responsibilities encompassed managing large teams and leading comprehensive marketing initiatives. With earlier experience at Martha Stewart Living Omnimedia, Time Inc., and AOL, Caroline has cultivated a strong background in digital marketing and brand communication, complemented by a Bachelor of Arts in Political Science and English from Colgate University.
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The Evenflo
Evenflo Company, Inc. is a leading manufacturer and marketer of infant and juvenile products. Majority owned by Weston Presidio, Evenflo was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys “R” Us, Babies “R” Us, Wal-Mart, Target, Buy Buy Baby and Kmart. The company’s product offering spans a broadrange of essential infant and juvenile product categories. Evenflo’s premier brand name has 96 percent awareness with new mothers, and the company enjoys #1 or #2 market share positions in several product categories.