Alfonso C.

Alfonso C. is a seasoned professional with extensive experience in sales and marketing, particularly within the luxury sector. Currently serving as the Global Director of Sales and Marketing, Business Development and Data Marketing at The Excellence Collection since January 2019, Alfonso C. leads CRM initiatives and data optimization to drive revenue growth for luxury all-inclusive resorts. Prior roles include Global Deputy Director at The Excellence Collection, where innovative strategies boosted revenue and efficiency, and Global Head of CRM and Marketing Strategy at Sociedad Textil Lonia S.A., overseeing retention strategies for luxury brands in 39 markets. Earlier experience includes managing omni-channel CRM for MARIONNAUD across 33 countries and enhancing VIP customer sales through targeted loyalty plans. Alfonso C. holds degrees in Coaching and Emotional Intelligence from Universidad Internacional de La Rioja and a Licenciatura en Derecho from Universidad Complutense de Madrid.