Jared Melnicoff

Jared Melnicoff has extensive experience in sourcing, product development, and operations within the consumer electronics and outdoor accessories industries. Currently serving as Director of Sourcing for Private Brands at The Fesco Group since March 2016, Jared has previously held key positions including Chief Operating Officer at Factory Direct Sourcing Ltd. and Managing Director at ADVANTAGE ASIA INTERNATIONAL LTD. With a solid background in managing operations and developing products for major retailers such as Cabela’s and Dick’s Sporting Goods, Jared's expertise encompasses both U.S. and international markets, particularly in the Pacific Rim. Jared's career has also included roles in sales, marketing, and new product development at various sourcing and consulting firms. Education was completed at Barat College.