Greg Lara

Greg Lara is an accomplished automotive professional with extensive experience in management and operations. Serving as General Manager at El Monte Nissan from June 2019 to October 2023, Greg previously held the position of GM at Momentum Auto Group, where responsibilities included enhancing daily operational performance. Prior experience at John Elways Crown Toyota saw Greg advance from Internet Sales Manager to Sales Manager, focusing on training, customer service, and team development. Greg's military background includes serving as a Combat Medic in the California Army National Guard. Academic achievements include a Bachelor's degree in Business Administration and Management and an Associate of Science in Business/Managerial Economics from the University of Phoenix.