Alexandra Coroneo

The First Principle is a B2B marketing & corporate communications consulting firm, partnering with clients to create powerful connections with a business audience. First and foremost, we understand business and recognise the need for tailored solutions to often unique needs. However, B2B engagement doesn’t have to be complicated. Building a market presence that helps engage your audience, enable sales and develop your corporate reputation is crucial to supporting our clients’ commercial objectives. To achieve this, we harness our expertise in strategic advisory, content development and program delivery and bring together capabilities across the marketing and communications spectrum. Our services span the marketing and communications spectrum from setting the right strategy, delivering the message to evaluating its impact.