The Franklin Institute
Abby Bysshe has a diverse and extensive work experience in the museum and exhibition industry. Abby currently holds the position of Chief Experience and Strategy Officer at The Franklin Institute, where they are responsible for providing strategic and operational direction to establish visitor-focused objectives and advance the customer value proposition. Prior to this role, Abby served as the VP of Experiences and Business Development at the same organization, where they were tasked with creating a visitor-centric culture and overseeing organizational alignment across various teams. Abby also held the role of AVP of Experiences and Business Development, where they led the development and design of museum experiences.
Before joining The Franklin Institute, Abby worked at National Geographic as the Director of Museum Partnerships, where they led the growth of museum partnerships on a national and international scale. Abby also served as the Manager of Traveling Exhibitions, overseeing venue research, sales, and marketing strategies for traveling exhibition projects. Additionally, Abby worked as a Traveling Exhibition Specialist at National Geographic, contributing to the growth of the national photography traveling exhibition business and conducting market research.
Abby's early career experience includes working at the National Gallery of Art as an Exhibition Specialist, where they focused on multimedia design, digital restoration, and exhibition layout.
Overall, Abby Bysshe has a proven track record in strategic planning, visitor-centric operations, creative direction, and exhibition development within the museum industry.
Abby Bysshe attended the University of East Anglia from 2002 to 2003, where they earned a Master of Arts degree in Modernism. Prior to that, they graduated from Dickinson College from 1998 to 2002, receiving their Bachelor of Arts degree in English. Later, from 2006 to 2011, Abby attended the Corcoran College of Art and Design, focusing on Graphic Design, although no specific degree is mentioned for this period.
The Franklin Institute
Founded in honor of Benjamin Franklin, The Franklin Institute is a museum in Philadelphia, Pennsylvania, and one of the oldest and premier centers of science education and development in the United States. It also houses the Benjamin Franklin National Memorial. In the spirit of inquiry and discovery embodied by Benjamin Franklin, the mission of The Franklin Institute is to inspire a passion for learning about science and technology. Permanent exhibits in The Franklin Institute include The Giant Heart, Your Brain, The Franklin Air Show, Electricity, Changing Earth, SportsZone, Space Command, Sir Isaac's Loft and Amazing Machine. The Franklin Institute also is home to The Tuttleman IMAX® Theater and the Fels Planetarium.