Jason Potter

CEO at The Fresh Market

Mr. Potter has over 30 years of experience in the grocery industry, having spent the bulk of his career at Sobeys Inc., one of the largest food retailers in North America and a leader in perishables. During his 26-year tenure at Sobeys, Mr. Potter served in successively senior executive positions. Most recently, he served as Executive Vice President of Operations, having previously served as President Sobeys West, Sobeys Atlantic and President of Multi-Format Operations. As Executive Vice President of Operations, Mr. Potter had full leadership and P&L responsibility for the approximately 800 Full Service and Community stores under the Sobeys, Safeway, Foodland, and Thrifty banners. He earned his Bachelor of Management and MBA at Athabasca University and completed the Advanced Management Program at Harvard University. Mr. Potter was named to Canada's Top 40 Under 40 for Leadership. He also served as Chairman of the Board for GIFT Atlantic Canada and was a board member of the Coca-Cola Research Council.

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Timeline

  • CEO

    Current role